I designed and animated a logo for Color Rich, a Los Angeles-based clothing brand known for promoting joy, fresh style, and inclusivity. The logo was created to highlight diversity in women’s clothing, resulting in a 20% boost in brand recognition on social media.

​

The design features vibrant, vivid colors that symbolize the joy and happiness the brand embodies. To further emphasize the brand's mission of unity, the animation incorporates various geometric shapes that consistently merge into a circle, representing the idea that no matter how far apart we may drift, we always come back together. The animation's fun, cartoon-like style, with bouncy movements, adds a playful and dynamic touch, perfectly aligning with Color Rich’s ethos of promoting unity, inclusivity, and a sense of one big family.