I’m Noushin Pourmirza, a San Francisco-based Visual Designer with experience in marketing and advertising, focused on driving engagement and brand growth. I work across publication design, typography, motion/3D, and digital experiences, combining analytical and creative approaches in design. I also have experience collaborating with multidisciplinary teams and aligning design outcomes with business goals to deliver projects.
EXPERTISE: BRANDING, PRINT DESIGN, MOTION / ANIMATION, 3D GRAPHICS, DIGITAL EXPERIENCES, INTERACTIVE DESIGN
INTERESTS: ANY ENVIRONMENT WHERE CHALLENGE IS THE WHOLE PICTURE
I designed and animated a logo for Color Rich, a Los Angeles-based clothing brand known for promoting joy, fresh style, and inclusivity. The logo was created to highlight diversity in women’s clothing, resulting in a 20% boost in brand recognition on social media.
​
The design features vibrant, vivid colors that symbolize the joy and happiness the brand embodies. To further emphasize the brand's mission of unity, the animation incorporates various geometric shapes that consistently merge into a circle, representing the idea that no matter how far apart we may drift, we always come back together. The animation's fun, cartoon-like style, with bouncy movements, adds a playful and dynamic touch, perfectly aligning with Color Rich’s ethos of promoting unity, inclusivity, and a sense of one big family.
BRAND COLOR PALETTE
Blue Violet
#702BBA
Medium Slate Blue
#8181C1
Deep Pink
#FF2B75
Orange
#FFB258

%20.png)
%20.png)