Arrow/Bulletin Magazine
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Magazine Design
Client: Metropolitan Club
The Metropolitan Club is a vibrant, historic private women’s club in the heart of San Francisco. Members, their families, and friends enjoy exceptional dining, resort-style amenities,
top-notch athletic and spa facilities, concerts, events, book and interest groups, travel, and welcoming overnight rooms.
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To advertise and inform their members about events, and all other activities that are happening around the Metropolitan Club, they have a monthly magazine which was called Bulletin and has changed to Arrow.
I take the lead on managing and designing the Metropolitan Club's monthly magazine from concept to delivery. I receive the information and articles, read them and based on the concept I choose the best font, graphic and layout to convey the message to the members. I also keep the layout matching Met Club's branding and mission statement which is feminine, eye catching, and high class.
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As the monthly magazine is always wordy, I keep the layout clean and simple with some negative space to let the audience's eyes catch the message while the layout is pleasant.
