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Directed the design and communication team, managing end-to-end processes for event advertising, monthly magazine layouts, and the creation of 2D/3D assets, including GIFs and animations. By overseeing these workflows, I ensured the on-time completion of more than 100 projects annually, which contributed to a 32% increase in club membership.

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The Metropolitan Club’s magazine, originally called Bulletin, was rebranded as Arrow. Here, you can see a showcase of some of the magazine layouts created during this time, reflecting the evolution of the publication.

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Additionally, I enhanced digital engagement by 25% by integrating contemporary visual trends into graphic design and motion graphics, elevating the overall impact and appeal of our campaigns. My leadership ensured the seamless execution of creative projects while aligning them with the club's goals and audience expectations.

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The Metropolitan Club is a vibrant, historic private women’s club in the heart of San Francisco. Members, their families, and friends enjoy exceptional dining, resort-style amenities, top-notch athletic and spa facilities, concerts, events, book and interest groups, travel, and welcoming overnight rooms.​

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