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I designed Compassionate Fashion, a brand with a mission to encourage individuals to rethink purchasing crocodile leather luxury goods and raise awareness about the origins of leather products. The brand advocates for artificial leather alternatives to help prevent the extinction of American crocodiles while promoting ethical fashion choices.

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The project followed a structured design process, beginning with selecting a relevant topic and identifying the target audience and key stakeholders. I then sourced, created, and integrated compelling visual elements across various media platforms, ensuring a cohesive and impactful system.

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The first deliverable was an event concept designed to reveal the distressing realities of leather production. Participants were invited to engage with the topic by holding up photographs of leather fashion goods on a wall, sparking dialogue and reflection about the industry’s hidden truths. The second deliverable involved designing an interactive website that served as a platform for individuals to explore and learn about compassionate fashion choices. The third deliverable was an app that allowed users to search for or capture images of crocodile leather goods and discover cruelty-free alternatives from animal-friendly brands.

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Together, these deliverables formed the foundation of Compassionate Fashion, empowering individuals to make informed and ethical fashion decisions while supporting the preservation of American crocodiles and promoting sustainable alternatives in the luxury fashion industry.

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