I’m Noushin Pourmirza, a San Francisco-based Visual Designer with experience in marketing and advertising, focused on driving engagement and brand growth. I work across publication design, typography, motion/3D, and digital experiences, combining analytical and creative approaches in design. I also have experience collaborating with multidisciplinary teams and aligning design outcomes with business goals to deliver projects.
EXPERTISE: BRANDING, PRINT DESIGN, MOTION / ANIMATION, 3D GRAPHICS, DIGITAL EXPERIENCES, INTERACTIVE DESIGN
INTERESTS: ANY ENVIRONMENT WHERE CHALLENGE IS THE WHOLE PICTURE
By manipulating light, color, and material, I transformed the hard rock song "Life is Beautiful" by Sixx AM into a visually compelling poster. The photography process played a vital role in crafting the poster’s visual language. I explored a variety of materials—fabric, glass, paper, foil, and metal—to experiment with textures and reflections that could evoke different emotional tones. By layering translucent fabrics, I achieved a sense of depth and fluidity, while reflective surfaces like foil and glass introduced dynamic light effects, symbolizing energy and transformation. Crumpled paper and brushed metal added a raw, tactile quality that aligned with the song's edgy yet uplifting spirit. These materials were strategically arranged and illuminated, with light manipulated to create dramatic contrasts and highlights that amplified the overall impact.
Released in 2007, the song’s lyrics inspire listeners to embrace life by breaking free from routine and taking bold risks. To capture this essence, I utilized triangular shapes and a red color palette to symbolize movement and the concept of risk. I paired these elements with a dynamic serif typeface to convey energy and vitality, creating a harmonious blend of typography, imagery, and layout. This thoughtful integration of design elements allowed me to visually translate the essence of "Life is Beautiful" into a rich, evocative story.
For the Bedlam poster, I embraced an abstract approach, utilizing coal to create intersecting vertical and horizontal lines. These lines represent the chaos and unpredictability of life, capturing the essence of bedlam.
