I founded Lucky Dog, an organization dedicated to promoting dog adoption over purchasing, highlighting the joy and luck that come with having a pet. To support this mission, I designed a poster and a magazine titled Jump, a name chosen to inspire happiness and positivity while fostering an emotional connection with readers. The magazine features articles focused on dog adoption, encouraging readers to discover the rewards of providing a forever home to a dog.

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As part of this initiative, I developed a cohesive visual system that included a logo, a poster, and a hypothetical magazine layout, all unified by a consistent theme. To ensure visual harmony, I employed a single typeface throughout the design while using distinct colors to differentiate chapters, resulting in a layout that is both engaging and well-organized.