I decided to show the power of the tires by showing a truck being pulled by a huge tire and illustrating the smoke that came from the tire. I took photos of the actual tires from Tekestan Tire Arsalan and then developed my ideas and added details in Photoshop. I didn’t use any stock photography because I wanted to design hyper-realistic, unique and eye-catching posters. I chose vivid colors to represent power, energy and movement.