I’m Noushin Pourmirza, a San Francisco-based Visual Designer with experience in marketing and advertising, focused on driving engagement and brand growth. I work across publication design, typography, motion/3D, and digital experiences, combining analytical and creative approaches in design. I also have experience collaborating with multidisciplinary teams and aligning design outcomes with business goals to deliver projects.
EXPERTISE: BRANDING, PRINT DESIGN, MOTION / ANIMATION, 3D GRAPHICS, DIGITAL EXPERIENCES, INTERACTIVE DESIGN
INTERESTS: ANY ENVIRONMENT WHERE CHALLENGE IS THE WHOLE PICTURE
Designed the book cover for Activate Your Money within two weeks, which became a bestselling book on Amazon in 2021, increasing sales by 15% in its first month.
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This project presented two significant challenges. First, the author, Janine Firpo, was under immense time pressure, as her book was set to be published in just two weeks. Frustrated after working with other designers who couldn’t bring her vision to life, she turned to me for the design. Second, while Janine wanted a feminine and inclusive cover to resonate with women from diverse backgrounds, her vision wasn’t fully formed, which added complexity to the creative process.
During these two weeks, Janine frequently changed her mind, often reverting to earlier ideas or exploring new directions. Aware of the time-sensitive nature of the project and understanding that I was her last chance to meet the deadline, I implemented a tightly compressed design schedule to ensure we stayed on track.
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For the final design, I drew inspiration from intricate patterns found on currencies around the world. By blending these currency patterns with delicate floral motifs, I created a design that embodied femininity. To further reflect diversity and convey a sense of excitement, I incorporated a vibrant color palette, aligning with the book's fun and energetic approach to money management.
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The final book cover fully satisfied the author and achieved all project goals. It earned the Best Seller status on Amazon in three categories: Economics, Investment Portfolio Management, and Business Finance, while significantly boosting sales in its first month.
Here is the design process, including mood boards and multiple rounds of revisions.
FIRST ROUND
After selecting mood board style 2 by the author, I created several design variations to explore the direction she wanted to take.
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SECOND ROUND
The concept of using various fabric patterns to represent diversity and curvy lines to highlight the feminine feeling, but in an abstract way without referencing a real woman's body, was selected for the second round.
THIRD ROUND
Building on the concept of abstract patterns and lines, the author expressed interest in my acrylic paintings and wanted to use one of them as the background. After I agreed, here are some selected paintings combined with various typefaces I chose.
TYPEFACE GUIDANCE
Created the typeface to help the author focus on the desired design without distractions from color and other elements.
FOURTH ROUND
Used various currency patterns to represent diversity and the feeling of money, instead of abstract patterns or fabric designs.
FIFTH ROUND
Janine reverted to the concept of using a real woman's body instead of an abstract approach while using the currency patterns.
SIXTH ROUND
Choosing he placement of currency patterns and typefaces.
FINAL DESIGN
