I’m Noushin Pourmirza, a San Francisco-based Visual Designer with experience in marketing and advertising, focused on driving engagement and brand growth. I work across publication design, typography, motion/3D, and digital experiences, combining analytical and creative approaches in design. I also have experience collaborating with multidisciplinary teams and aligning design outcomes with business goals to deliver projects.
EXPERTISE: BRANDING, PRINT DESIGN, MOTION / ANIMATION, 3D GRAPHICS, DIGITAL EXPERIENCES, INTERACTIVE DESIGN
INTERESTS: ANY ENVIRONMENT WHERE CHALLENGE IS THE WHOLE PICTURE
CLIENT:
KUNZE PRODUCTIONS
CATEGORY: LOGO ANIMATION / VIDEO EDIT
Produced a 3D production logo for award-winning filmmaker Kevin Kunze that was featured in three film festivals and boosted the filmmaker’s online viewership by 16%. The project involved a combination of hand-drawing the film reel in Nomad Sculpt, followed by the 3D sculpture process in Blender, and the environment design and motion creation in Unreal Engine.
Designed and animated a logo for Color Rich to highlight diversity in women’s clothing, boosting brand recognition on social media by 20%. Color Rich, based in LA, brings joy and fresh style, promoting unity and inclusivity. The logo features vibrant colors symbolizing happiness, while the animation—incorporating merging geometric shapes—represents the idea that no matter the distance, we always come back together. The fun, cartoon-like animation adds a playful and dynamic touch.
CLIENT:
CATEGORY: LOGO CREATION / LOGO ANIMATION
COLOR RICH
CATEGORY: BOOK COVER DESIGN
CLIENT:
JANINE FIRPO
Designed the bestselling Amazon book cover for "Activate Your Money" in 2021, boosting sales by 15% within the first month. By drawing inspiration from global currency patterns and blending them with floral patterns and vibrant colors, I created a cover that balances seriousness with approachability, featuring a feminine touch and inclusivity for diverse women.
I enhanced audience engagement and subscriptions by 47% and 18%, respectively, by developing interactive workshops for the digital campaign "Virtual Presentation Skills." I designed the cover for the workshop, incorporating dynamic overlapping lines and a strategically placed subhead to emphasize the core message. Additionally, I created an interactive PDF booklet, allowing participants to engage with the material on mobile devices or iPads, enhancing their learning experience.
REBECCA WILLIAMS
CLIENT:
CATEGORY: INTERACTIVE CAMPAIGN ADVERTISEMENT
CATEGORY: LEADERSHIP, EVENT ADVERTISING, PRINT DESIGN
CLIENT:
METROPOLITAN CLUB
I directed the design and communication team, managing processes for event advertising and the monthly magazine. I provided management to ensure the on-time completion of more than 100 projects annually, while driving a 32% increase in club membership. Additionally, I enhanced digital engagement by 25% through the integration of contemporary visual trends in graphic design and motion graphics.
I illustrated and photo-composited a poster series for the 40th Anniversary Oscar event, featured on Bay Area billboards, kiosks, and social media, contributing to a sold-out event with over 350 attendees. The design celebrated diversity with sensuality, confidence, and opulence, making its prominent display across San Francisco an immense honor.
ACADEMY OF FRIENDS
CLIENT:
CATEGORY: CAMPAIGN ADVERTISEMENT
CATEGORY: VISUAL STORYTELLING, BOOK DESIGN
CLIENT:
THIS AMERICAN LIFE
I brought the This American Life podcast episode "Who You Gonna Call?" to life by transforming it into a visually compelling storybook. I used handwritten text to evoke the heartfelt emotions of the characters, combining it with curated typefaces, imagery, and layout to translate the narrative from voice to visuals while capturing the podcast's unique atmosphere.
Creating a 3D structure by combining geometric elements with noise patterns in TouchDesigner, enabling dynamic and organic movements within the design. This process involves manipulating the noise to influence the structure's form and appearance.
PERSONAL EXPERIMENT
CLIENT:
CATEGORY: 3D DESIGN
Our Child is a mobile app I designed to address the needs and preferences of its target audience through in-depth research and user testing. By identifying what resonates with users, I developed an app that provides a fast and easy solution to the problem at hand. The app allows users to discover underprivileged children in their area or worldwide and offer support through donations of funds, toys, and books. It also enables users to create a personal connection by recording their voice for the child.
CATEGORY: UI/UX DESIGN
CLIENT:
OUR CHILD
PERSONAL PROJECT
CLIENT:
CATEGORY: PHOTOGRAPHY AND MANIPULATING LIGHT
Crafted captivating visuals that unveiled a song's essence by skillfully manipulating lights, colors, materials, and typography. I explored various techniques to push the boundaries of typographic expression. Designed a poster inspired by the song, aiming to convey its essence through a harmonious blend of typography, imagery, and layout.
I guided a team of three in creating a captivating poster for the 39th Anniversary Oscar event. The design, featured across billboards, kiosks, and social media in San Francisco, highlighted diversity and inclusivity, evoking allure and confidence through its models. Using layers of gradients, effects, patterns, and colors, we brought an underwater Neptune theme to life, resulting in a 28% increase in event attendance and a deeply rewarding contribution to this influential fundraiser.
CATEGORY: CAMPAIGN ADVERTISEMENT
CLIENT:
ACADEMY OF FRIENDS
HUMMER
CLIENT:
Reviving a stagnant brand by infusing it with fresh energy and purpose, I expanded its core essence and developed a new visual system that would unlock future possibilities. This led to the creation of a comprehensive brand standards guide. By uncovering the brand's soul, I crafted a forward-looking identity that resulted in multiple deliverables.
CATEGORY: BRAND IDENTITY, BRAND REVIVING
Designing the Takestan Tire Arslan poster, I focused on highlighting the tire's strength and power. With no AI tools available at the time to generate realistic visuals, I built the concept step by step in Photoshop using detailed photos of the actual tires, avoiding stock photography for a fully custom design. The vibrant visuals were crafted to convey power, energy, and motion, leaving a striking impression while emphasizing the tire's capabilities.
CATEGORY: POSTER DESIGN
TAKESTAN TIRE ARSALAN
CLIENT:
CLIENT:
LUCKY DOG
CATEGORY: CONCEPTUAL DESIGN, BRANSING
I founded Lucky Dog to promote dog adoption over purchasing, emphasizing the joy and luck of having a pet. Building on this, I designed a poster and magazine titled "Jump," chosen to evoke happiness and positivity. The magazine's articles focus on dog adoption.
I designed a brand called Compassionate Fashion with a mission to encourage individuals to rethink purchasing crocodile luxury fashion items and raise awareness about the origins of leather products. The goal is to promote artificial leather alternatives over real crocodile leather to help prevent the extinction of American crocodiles.
COMPASSIONATE FASHION
CLIENT:
CATEGORY: BRANDING
CLIENT:
LINDO
Created a monthly magazine featuring recipes, decor tips, and product highlights, curating content, capturing photography, and fostering a friendly, engaging tone. My work boosted sales by 27% through marketing guidance for print media, trade show graphics, and campaigns across 10 retail stores. I also managed the printing of 120 magazines and posters, improving brand standards adherence by 12% through precise color correction and quality control.
CATEGORY: STRATEGIC PLANNING, GRAPHIC DESIGN
